Santa Monica, CA – The Santa Monica Business Licensing Department announced today the issuance of a new “On-Sale General” license to Forma Restaurant, marking a small but significant addition to the bustling business district along Montana Avenue. The license was formally granted on February 12, 2026.
The area surrounding Montana Avenue has undergone considerable transformation in recent years, evolving from a primarily retail corridor to a vibrant mix of specialty shops, boutiques, and increasingly, establishments offering extended hours and a wider range of services. The street itself is characterized by a mix of older, established storefronts alongside newer, more modern buildings, reflecting the district’s layered history and ongoing evolution. The sidewalks are consistently busy, particularly during peak hours, with pedestrians navigating a street lined with buildings ranging from brick-faced warehouses to sleek, glass-fronted structures.
The street’s architecture is a blend of styles, with many buildings retaining the character of the early 20th century while incorporating contemporary design elements. A central plaza, recently renovated, serves as a focal point for community events and outdoor seating for nearby businesses. Traffic along Montana Avenue can be heavy, particularly during the evening commute. The street is punctuated by a few well-placed public art installations and is generally considered a walkable and attractive destination.
The addition of Forma Restaurant, located at 1610 Montana Ave, further strengthens the district's appeal and adds to the growing number of businesses catering to a diverse clientele.
1610 Montana Ave