San Francisco, CA – The City of San Francisco’s Department of Public Health issued a new on-sale general license to the Hilton San Francisco Union Square, located at 333 Geary Street, on February 17, 2026. This signifies the approval for the hotel to sell alcoholic beverages on its premises.
The business district surrounding the hotel is a vibrant and bustling area of downtown San Francisco. Geary Street itself is a major thoroughfare, characterized by a dense concentration of businesses ranging from retail shops to professional offices. The immediate area is marked by a mix of older, brick-faced buildings alongside more modern constructions, reflecting the neighborhood's layered history.
Traffic is consistently heavy, particularly during peak business hours, and the sidewalks are frequently crowded with pedestrians – office workers, tourists, and residents alike. The area is bisected by several major streets, contributing to a dynamic and energetic atmosphere. The hotel itself is situated at the corner of Geary Street and Market Street, a key intersection within the heart of the city.
The Department of Public Health’s decision follows a standard review process for all new on-sale general licenses, ensuring compliance with local regulations and public safety standards. The issuance of this license represents a significant addition to the established commercial activity in this well-trafficked section of the city.
333 Geary Street San Francisco, CA