New Alcohol Licensing Issued for Cerritos Business

By Toms Collins | 2026-03-19

Cerritos, CA – The California Department of Alcoholic Beverage Control (ABC) recently issued a new license to a business operating at 17211 Valley View Ave in Cerritos. The license, effective March 19, 2026, grants permission for the operation of a Distilled Spirits Manufacturer’s Agent business.

The business, operating under the name Hitejinro America, is registered to JINRO AMERICA INC. The application process was handled through the Office of Application: 03 - LB/LAKEWOOD BUSINESS NAME HITEJINRO AMERICA.

The business is headed by Song Mincheol, who serves as President, Director, and Chief Executive Officer. Other key personnel include Jang Inseup, who holds the titles of Director and Treasurer, and Jang Inseup, who also serves as Chief Financial Officer. Sim Jinsoo is listed as Director and Secretary/Assistant Secretary.

A second license, categorized as a Distilled Spirits Importer, was also issued on the same date and is held by the same entity.

According to ABC records, the business operates without any restrictions or active disciplinary action. There are currently no holds on the license, and no escrow accounts are associated with the operation.

The ABC continues to monitor all licensed businesses within the state to ensure compliance with regulations.

17211 Valley View Ave, Cerritos, CA, 90703

Map: Hitejinro America, 17211 Valley View Ave, Cerritos, Ca 90703