La Palma, CA – The California Department of Alcoholic Beverage Control (ABC) recently issued a new license to Hitejinro America, a business operating out of 4 Centerpointe Dr, Ste 300 in the heart of La Palma’s business district. The license, effective March 19, 2026, designates the company as a Beer and Wine Importer’s General type business.
The business, registered under the name JINRO AMERICA INC, occupies a prominent space within the Centerpointe Drive corridor, a key thoroughfare for local commerce. The area itself is characterized by a mix of established professional offices and newer commercial developments, reflecting La Palma’s ongoing evolution as a regional business hub. The district is situated within Census Tract 1101.15, a relatively densely populated area within Orange County.
The license application was processed through the Office of Application, 11 - SANTA ANA BUSINESS NAME, and lists Song Mincheol as the President, Director, and Chief Executive Officer, with Jang Inseup serving as Director, Treasurer, and Chief Financial Officer. Sim Jinsoo holds the roles of Director and Secretary/Assistant Secretary. The company’s ultimate parent company is Hite Jinro Co Ltd.
The ABC confirmed that the license is active, with a term of 12 months, and is set to expire on June 30, 2026. The license type is designated as 05 - DISTILLED SPIRITS MANUFACTURER AGENT.
4 Centerpointe Dr, Ste 300, La Palma, CA, 90623