New Fallbrook Business Receives Alcohol License

By Toms Collins | 2026-03-25

Fallbrook, CA – The business district along East Mission Road in Fallbrook recently saw a new addition with the issuance of an alcohol license for a venture tentatively named “The Vineyard 1924.” The license, formally granted by the California Department of Alcoholic Beverage Control, marks a significant development for the area’s evolving commercial landscape.

The establishment, located at 1924 E Mission Rd, is currently categorized as a Temporarily Unclassified business, indicating that the licensing status is subject to further review and classification by the state. This designation suggests a period of observation and potential adjustments to the business’s operational parameters.

The primary owner of the business is Carsoncraft Inc., a company directed by Peter Carson, who also serves as Director, President, Chief Executive Officer, and Chief Financial Officer. Lorraine Cuculic serves as Director and Vice President/Secretary. Peter Carson is also a stockholder.

The license itself is for a “Winegrower” type business, with a 12-month term. The issuance follows a standard process, with a projected six-week timeframe for updates to the expiration date once a renewal fee is submitted.

The addition of “The Vineyard 1924” to the Fallbrook business district adds to the growing number of commercial ventures operating within the area.

1924 E Mission Rd, Fallbrook, CA, 92028

Map: The Vineyard 1924, 1924 E Mission Rd, Fallbrook, Ca 92028