Vista, CA – The business district along East Vista Way in Vista has gained a new addition with the recent issuance of a temporary alcohol license for Jim’s Vista Lounge. The license, granted by the California Department of Alcoholic Beverage Control, marks a significant step for the establishment located at 1587 E Vista Way, A & B.
The license, issued on March 25, 2026, is categorized as Temporarily Unclassified, indicating that the ABC is currently reviewing the application and will classify the business type later. The application was submitted by VIVA VENTURES VISTA LLC, with Nicholas William Herda listed as the primary owner.
The license specifically authorizes on-sale general premises, allowing the business to serve alcohol to the public. The ABC’s review process typically takes up to six weeks, with potential updates to the expiration date following fee submission.
The location of Jim’s Vista Lounge sits within the bustling heart of Vista’s business district, a collection of storefronts and commercial spaces along East Vista Way. The area is characterized by a mix of established businesses and newer ventures, contributing to the district’s dynamic atmosphere.
1587 E Vista Way, A & B, Vista, CA, 92084