New Alcohol License Granted for Cerritos Business

By Toms Collins | 2026-03-19

Cerritos, CA – The California Department of Alcoholic Beverage Control (ABC) recently issued a new license to Hitejinro America, a business operating at 17211 Valley View Ave in Cerritos. The license, granted on March 19, 2026, signifies the company’s authorization to engage in the sale and distribution of distilled spirits.

The business, registered under JINRO AMERICA INC, operates within the 5545.11 Census Tract of Los Angeles County. The application process involved key personnel including Song Mincheol (President, Director, Chief Executive Officer), Jang Inseup (Director, Treasurer, Chief Financial Officer), and Sim Jinsoo (Director, Secretary/Assistant Secretary). A significant shareholder is HITE JINRO CO LTD.

The license encompasses two distinct operational categories: Distilled Spirits Manufacturer’s Agent and Distilled Spirits Importer. The company holds an active license for each, with terms spanning twelve months, set to expire on February 28, 2027.

Review of the ABC records reveals no operating restrictions, disciplinary action, or disciplinary history associated with the business. Furthermore, there are currently no active holds or escrow accounts linked to Hitejinro America.

The Cerritos business district is characterized by a mix of established retail shops and smaller commercial enterprises, largely concentrated along Valley View Avenue and surrounding streets. The area has seen a gradual increase in new businesses in recent years, reflecting a growing local economy.

Hitejinro America 17211 Valley View Ave Cerritos, CA, 90703

Map: Hitejinro America, 17211 Valley View Ave, Cerritos, Ca 90703